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From Miller Lite Girl to Craft Beer Geek: One Woman’s Journey Into the World of Craft Beer

Over six months ago, my only exposure to craft beer was going to Binny’s with my fiancé and helping him pick out beers for his “Create Your Own Six Pack”. What’s the difference between an IPA and a Stout anyways? I had no clue and picked the bottles with the coolest designs. That’s how you pick out beer, right? Before Lou Dog Events, I was the girl who only had Miller Lite. Yep, I was that girl. I was too scared to try new beers and knew that Miller Lite was a safe bet.

Applying for Lou Dog Events was something that I knew I would enjoy but was nervous about my lack of knowledge of the craft beer industry. Sure, I knew about Lagunitas and Three Floyds but had never tried it. I was too nervous to try a beer that wasn’t lite enough that I could see through it. Let me just say, my beer preference is completely different now.

My interview for Lou Dog Events was unlike any other interview I have ever experienced. Beer was a main topic, since Lou Dog Events is a craft beer festival production company, but there were core values that were brought up throughout the interview. I found out that Lou Dog Events believes in giving back to the community. Kind of like Tom’s shoes core concept, but instead of giving back to the community with shoes, we donate some of the proceeds to an organization that we team up with for our festivals. I liked the sounds of that! I realized that this internship opportunity was unlike any of the internship opportunities that my friends were experiencing. I knew that I wanted to be a part of Lou Dog Events and hoped that they chose me for the Marketing Coordinator position.

A few weeks later, I received a call explaining that I was hired for the marketing position. I was so excited. A few weeks after that was my orientation. I was able to meet the other person that was hired at the same time. Katie was hired for logistics and would be involved with event production and all of the details that go into the festivals, and it was my job to market the festivals with many media outlets. We would all meet in the office on Mondays and have a group meeting and also work on our projects for the festivals individually. A month or so later, Katie and I found out that another marketing intern was hired and would be starting soon.

Today, our team has expanded to four interns. Each one of us brings something unique to the team. We have done so many exciting things together, and I wouldn’t change a minute of it. We all have learned so many fundamental details that go into running a successful festival. This isn’t just about the festivals; it is about the learning experiences that we take away from it. Lou Dog Events has given us so many different opportunities to learn important skills that are not taught in the classroom. This company wants to make their employees well rounded with many different skill sets. This internship is not considered a job to me; it is something that I truly enjoy. It’s not work if you truly love it, right? And yes, I do know the difference between an IPA and a Stout.

Cheers!
Jen

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